Hi there, readers.
We’ve been a bit less consistent than usual lately due to our editorial team’s changing responsibilities, but since today is Friday, it’s time for another trip down the “Media Twitter” rabbit hole to collect recent responses to the best, worst and weirdest PR pitches with some help from our friends at Muck Rack.
First, someone completely ignored The New York Times’ top tech guy Farhad Manjoo’s advice about pitching via DMs (it’s in his Twitter bio):
Oh yeah! I got a PR pitch for a “technology expert” who is available to comment on “any tech story.” 1) Thirsty! 2) Smart!
— Farhad Manjoo (@fmanjoo) August 4, 2015
Next–and you should really click on this one for the full story–Kristin Gazaly of the Associated Press praises a U.K. journalist who tried a brilliant experiment by responding to every pitch he received with some variation of “I love you”:
My new hero: This guy responded to all the PR pitches he got by writing back “I love you.” http://t.co/i0J1Pf95bS
— Kristin Gazlay (@KristinGazlay) August 6, 2015
Editor Daniel Bentley of Fortune reminds us that people are somehow still using the “Uber for X” line:
A milestone in my brief time at @FortuneMagazine: my first X is the Uber of Y PR pitch.
— Daniel Bentley (@DJBentley) August 6, 2015
Now for a couple of quick stylistic tips: don’t center your text and don’t send a pitch in the form of a calendar invite (?!):
Just got a PR pitch e-mail where the text was center aligned and ow my eyes
— Matt Lindner (@mattlindner) August 3, 2015
Sending me a calendar invite as a PR pitch? No…don’t do that.
— Jen A. Miller (@byJenAMiller) August 3, 2015
Also–and we really can’t emphasize this enough–don’t add people to your pitch mailing list if they didn’t ask you to do so:
Some journalists like Nate Donato-Weinstein of the Silicon Valley Business Journal also don’t really care for those who try to do their jobs for them:
PR tip: Do not suggest “potential talking points” in an unsolicited pitch email. (Most) reporters will find the term distasteful.
— Nate DonatoWeinstein (@SVBizNate) July 29, 2015
Next, Joe Del Bruno of the L.A. Times isn’t buying the idea that anyone still cares about Teen Mom Farrah Abraham, ewww:
We are suddenly compelled to learn more about this next product, but it has absolutely nothing to do with Lisa Lerer’s beat:
Unsolicited PR pitches I could do without: “Introducing the Spherificator – Turning Any Food Into Pearls” — Lisa Lerer (@llerer) August 5, 2015
Someone in the U.K. seems to have confused one outlet with another. It happens all the time:
Another PR is a little sad to have to tell Justin Fenton of the Baltimore Sun that his city is diseased:
File this pitch, sent to Laura Compton of the San Francisco Chronicle, under “obvious questions”:
PR pitch subject line: “When Should You Apply Deodorant?” Answer? “You can apply your deodorant in the morning or evening.” You’re welcome. — Laura Compton (@lauracompton) July 30, 2015
We don’t quite know how to classify this one from Daniel Roberts of Fortune:
PR pitch: “Is dinner giving your child brain damage?” come on. stop. — Daniel Roberts (@readDanwrite) July 29, 2015
Next, the best way to prove to a tech outlet that a client is newsworthy may not be by linking to a competitor:
PR pro tip: Don’t try to pitch me on a story by linking to another site’s coverage. — Billy Steele (@wmsteele) July 29, 2015
Here’s a perfect illustration of the fact that automation is not always your friend:
Thanks for the personalized pitch, PR pro: Hi Cynthia, How are things at Boston Globe, The? — Cynthia Needham (@CynthiaNeedham) July 29, 2015
“Hi John, How are things at Wall Street Journal – Pittsburgh Bureau, The?” Intro to emailed pitch today. Why computers can’t do PR.
— John W. Miller (@wsjmiller) July 29, 2015
Todd Olmstead of The Wall Street Journal has a candidate for pitch of the summer:
Literally the greatest PR pitch of all time pic.twitter.com/Oy2JF3ngNO
— Todd Olmstead (@toddjolmstead) July 27, 2015
…but we’re going to have to go with this one from Wendy Thurm, which is all kinds of awesome:
Today’s pitch email. Umm. No. pic.twitter.com/A4gZiL6SKK
— Wendy Thurm (@hangingsliders) July 28, 2015
Fortunately, we feel fairly confident in writing that the pitch above was NOT sent by a PR professional.
Have a great weekend!