Pinterest's March to Monetization

Social site debuts business pages, case studies, best practices

Inspire a burgeoning user base. Check. Name a business-to-business public relations agency of record. Check. Hire monetization, operations and b-to-b PR alums from Facebook. Check. Create business accounts system for brands. Check. Self-publish case studies showing how effective the platform is for businesses. Check.

Yep, across several moves during the last eight months, Pinterest has exhibited an increasing business-mindedness while seemingly setting the stage for real cash flow. In yet another incremental-but-revealing development today, the pinboard-style social site debuted free-to-use business pages that, more than anything, differientiate themselves from regular user pages.

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