Pinterest has made “pinning” a household verb, but the online bulletin board is still a small part of the social media ecosystem. This infographic from Internet Marketing, Inc explores the many reasons this site is already so popular, putting its early success in the context of other sites like Facebook and Twitter.
By early 2012, Pinterest had 10.4 million users, which is more than Facebook had at its first anniversary in 2005, but less than Google+’s 90,000 users. The Pinterest community has grown 145 percent since then and is retaining and engaging users two to three times better than Twitter was at a similar time in the company’s history.
Women are clearly the pioneers, making up 80 percent of Pinterest’s user base. They’re also well-educated, with 60 percent having attended some college, while 25 percent have a bachelor’s degree or higher. Many of them live in the Midwest, with an average household income between $25,000 and $75,000 a year.
Brands are already using Pinterest for marketing. Whole Foods is making tracks with 19,085 followers who are looking for cooking and green living ideas. The DIY marketplace Etsy is also creating boards, attracting 53, 784 followers.
There are more interesting statistics in the infographic below. If it’s too hard to see, just click on the infographic to go to Visual.ly. You can enlarge the image from there.