Pinterest to Be Integrated into 3 Japanese Commerce Services

Pinterest, the biggest pin up bulletin board on the web, is getting integrated with Rakuten, a leading Japanese commerce service. The Rakuten commerce network will now include "Pin It" buttons to encourage users to share images of their products and services on Pinterest. I've always seen this as a tempting way for Pinterest to make money by working with large companies, and it looks like it's happening here with Rakuten.

Pinterest, the biggest pin up bulletin board on the web, is getting integrated with Rakuten, a leading Japanese commerce service. The Rakuten commerce network will now include “Pin It” buttons to encourage users to share images of their products and services on Pinterest. I’ve always seen direct linking to product as a tempting way for Pinterest to make money by working with large companies, and it looks like it’s happening here with Rakuten.

The Next Web is reporting the news and also included a link to Rakuten’s Pinterest how to guide which explains to users how the integration works, as well as a translation of their announcement which indicates Rakuten may have plans for more.

The services that will use Pinterest are Rakuten Ichiba, Rakuten Travel and Rakuten Recipe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in