How to Make Pinterest Work for Your Brand

Fast Company recently reported that Pinterest was not only one of the most visited sites in the country, but also that purchases made through the site bring in twice the revenue per order than through Facebook or Twitter. With traffic only showing signs of increasing, having a presence on Pinterest is a must for any company that wants to reach a wider audience.

Fast Company recently reported that Pinterest was not only one of the most visited sites in the country, but also that purchases made through the site bring in twice the revenue per order than through Facebook or Twitter. With traffic only showing signs of increasing, having a presence on Pinterest is a must for any company that wants to reach a wider audience.

Making a dynamite page on the image site is no small task, however. Mediabistro sat down with Pinterest pros to see how they used the site to build their brand. For example, the pet insurance company Petplan advised companies to inject some creativity into their Pinterest pages.  “We recommend pinning both your own products and services, as well as other things you find inspiring,” said Natasha Ashton, the company’s co-founder and chief marketing officer.

For more tips from the experts, read How to Make Pinterest Work for Your Brand.

— Nicholas Braun

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