Pinterest Releases Analytics Tool, Defines Metrics
Pinterest today announced an analytics tool for measuring user activity on the social network. Business, organizations, and other accountholders with verified websites will be able to see the new statistics once they've switched over to Pinterest's new look. The image-based site is more of an inspiration board for fashion and home renovation projects than a personal photo album, so the metrics are slightly different from those of Facebook.
Pinterest today announced an analytics tool for measuring user activity on the social network.
Business, organizations, and other accountholders with verified websites will be able to see the new statistics once they’ve switched over to Pinterest’s new look.
The image-based site is more of an inspiration board for fashion and home renovation projects than a personal photo album, so the metrics are slightly different from those of Facebook.
Here’s what the tool will measure:
- Unique pinners: the number of people who have pinned from a site
- Impressions: the number of people who have seen these pins
- Referral Traffic: the number of people who have visited a site from Pinterest
- Popular Pins: the most repinned, most clicked, and most recent pins
Pinterest’s analytics service builds on insights that third-party analytics services like Pinfluencer and Curalate have
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