Renamed Pinterest Marketing Partners Adds New Groups, Partners

The Pinterest Marketing Developer Partners program is now Pinterest Marketing Partners, and specialty groups for measurement and audiences have been added.

The Pinterest Marketing Developer Partners program is now Pinterest Marketing Partners, and specialty groups for measurement and audiences have been added.

The social network introduced the Pinterest Marketing Developer Partners program in June 2015, giving select companies access to its ads and content publishing application-programming interfaces.

Michael Akkerman, who works on digital solutions and strategic partnerships for Pinterest, announced the changes in a blog post, saying that Moat is its preferred partner for measuring advertising viewability, while its new mobile measurement partners include Adjust, AppsFlyer, Apsalar, Kochava and Tune.

Initial partners in the new audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar.

The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers.

Akkerman added that Pinterest’s previously announced brand lift partnership with Millward Brown Digital and sales lift partnership with Oracle Data Cloud were folded into the Pinterest Marketing Partners program.

Readers: What are your thoughts on the renaming of and new additions to Pinterest Marketing Partners?

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