Pinterest to Marketers: Get Your Mother’s Day Campaigns in Gear
Searches and saves related to the holiday begin ramping up around mid-March
Some 33 million Pinterest users have saved approximately 252 million Pins related to Mother’s Day, which falls on May 14 this year.
Creative strategy lead, West Brad Spychalski said in a blog post that about 70 percent of U.S. moms are active on Pinterest, spending an average of 124 minutes per month on the social network.
Spychalski suggested that brands launch their Mother’s Day campaigns quickly, as searches and saves related to the holiday begin ramping up around mid-March and steadily rise until the actual day.
His advice to marketers, via the blog post:
What people save varies over time, so we recommend a multistage marketing plan.
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