Pinterest is on track to become one of the top drivers of retail traffic and is looking to maximize this trajectory. The image based social media site recently announced a partnership program enabling retailers and content sites to embed popular pins on their pages. The idea is to generate more engagement and cultivate a two-way traffic flow.
To do this, Pinterest has opened its API to companies such as Zappos, Disney, Walmart and Target so the companies can show off their products using the Pinterest interface and within the pinterest system. Target has already integrated a Pinterest box to replace the “Out of stock” message you would have seen before.
This new integration breaks away from the recent paid promotion initiative and won’t cost retailers anything. A Pinterest spokesperson told Mashable that the benefits for the site are “exposure to major websites, the chance to bring on new users, adding more pins to the system and increasing engagement.”
Pinterest users seem to be excited, love of their favorite brands on the site. No doubt this move could very well drive a lot of new users to Pinterest where they can view plenty of material from Target, and others. With the holiday season coming up, why not drive new user engagement among those looking for the perfect cookie recipe, or centrepiece design?