Pinterest Launches API to Show Popular Pins

Pinterest is on track to become one of the top drivers of retail traffic and is looking to maximize this trajectory. The image based social media site recently announced a partnership program enabling retailers and content sites to embed popular pins on their pages. The idea is to generate more engagement and cultivate a two-way traffic flow.

To do this, Pinterest has opened its API to companies such as Zappos, Disney, Walmart and Target so the companies can show off their products using the Pinterest interface and within the pinterest system.