Pinterest is reworking its measurement partnerships a bit, adding a crop of companies that specialize in nitty-gritty tactics that advertisers are increasingly clamoring for, such as sales lift, attribution and audience verification.
Six data firms—Acxiom, Nielsen Catalina Solutions, Neustar MarketShare, Analytic Partners, Nielsen Digital Ad Ratings and IRI—are joining Pinterest’s Marketing Partners program. In November, Pinterest revamped the program, adding 15 ad-tech players, including Moat, Kochava and Tune, eight of which specialize in measurement. That means Pinterest now works with a total of 14 measurement companies.
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