Are Pinterest Followers More Loyal Than Facebook Fans? [Report]
A Pinterest follower is more difficult to earn than a Facebook fan, but Pinterest users tend to follow a higher percentage of brands, according to a Piqora white paper citing data from comScore.
A Pinterest follower is more difficult to earn than a Facebook fan, but Pinterest users tend to follow a higher percentage of brands, according to a Piqora white paper citing data from comScore.
Facebook users cast a wider net by following an average of 130 entities, the research revealed, while Pinterest users are more selective, following only 20-50 others on Pinterest.
“We believe the reason Pinners follow a select group is because their feed can quickly become unmanageable,” wrote the Piqora team.
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