Spychalski added that the “modern dad” spends an average of 59 minutes per day caring for his kids, compared with 16 minutes in 1965, adding the following statistics about dads on Pinterest:
- 66 percent say Pinterest helps them find things they want to buy.
- 70 percent say Pinterest introduces them to new brands and services.
- 82 percent say it helps them discover new things.
Spychalski shared the following tips for brands formulating their Father’s Day campaigns:
- Go where the dads go: Dads’ top categories include do-it-yourself projects, home decor, style, food and drink and the outdoors. Some specific topics they really like include garage DIY, road trips, man caves, hairstyles, tattoos, grilling, breakfast, camping and travel.
- Get creative: The Pinterest 100 highlights this year’s biggest trends for men, from statement socks to outdoors-inspired casual wear. Use these trends to create special products and experiences for dads.
- Take the guesswork out of gifting: Create a board to highlight the gifts dads really want. Gift traffic picks up in May, so make sure your boards are up by then.
He also suggested the following keywords for campaigns on Pinterest: fathers day, fathers day gifts, fathers day ideas, fathers day crafts for kids, fathers day crafts, fathers day cards, fathers day DIY, fathers day homemade, fathers day activities and fathers day brunch.
And suggested interests for targeting include: humor, outdoors, food, travel, DIY, crafts and kids.