Pinterest might be one of the most frequently talked about social networks, but as of December 2014, it wasn’t even one of the biggest in terms of the number of users. Still, if you look at the sites driving the most traffic, Pinterest is among the top five. An infographic from Shopify outlines how Pinterest impacts online commerce.
Not only does Pinterest drive traffic, when its users click through to a branded site, they’re prepared to spend money. Not only do people go to Pinterest looking for ideas, Pinterest referrals result in an average order value of $50. Pinning something even indicates intent, as 93 percent of surveyed said they planned to buy the item in question.
As we’ve seen across the Web, mobile is changing the way people use Pinterest. In fact, there has been a major shift away from desktop over the last two years, with 80 percent of Pinterest users accessing the site from mobile devices. There is also a growing male contingent on the site and orders from outside of the U.S. increased 130 percent from 2013 to 2014.
Check out the infographic below for more data and tips on how to leverage the power of Pinterest for your brand.