The buyable pins feature introduced by Pinterest in early June has begun rolling out to iPhone and iPad users in the U.S.
Buyable pins enable Pinterest users to purchase products directly via pins, using their credit card or Apple Pay information, and the social network teamed up with brands including Macy’s, Neiman Marcus and Nordstrom on the launch.
The transactions are fee-free for both retailers and users.
Pinterest said buyable pins can be identified by their blue price tags, and they can be discovered via users’ home feeds, boards, category feeds, search results and recommendations. The buyable pins feature also includes a price filter.
In addition, Pinterest introduced a “shop our picks” option, giving users access to “hand-picked” products for seasonal categories.
Android and Web versions of buyable pins are in the works, according to Pinterest.
Pinterest users: Are you ready to start shopping?