Pinterest has launched new features that the company said in a blog post are a "first step toward making pins more useful," particularly for advertisers.
The company added pins that embed information about products, recipes and movies, along with a Pin It button for mobile apps.
Pinterest announced a partnership with Netflix, Time Warner's Flixster and Rotten Tomatoes to create "active" pins for movies that provide details like film ratings and cast members. For its product pins, Pinterest partnered with brands ranging from girly online darlings such as Etsy, Anthropologie, Modcloth and Urban Outfitters to retail giants like Walmart, Home Depot, Sony, Target and eBay. The recipe pins will promote publications like Martha Stewart Living and Real Simple.
Pinterest does not currently generate revenue and is looking for ways to monetize its popularity and overwhelmingly female audience. The site had 29.5 million unique U.S. users in March, 80 percent of them women, and 48 million unique visitors globally.