PinPal is an online dating site that collects users’ information from Facebook, Twitter, and Klout, and then brings it into Pinterest and uses a “secret algorithm” to match up “like-minded Pinterest users” for “no-strings attached dates.” PinPal is also one hell of an elaborate April Fool’s joke.
The PinPal site includes:
- The creation of a fake management team, including a Twitter handle and Pinterest page for “Founder and Chief Executive Officer” Jimmy Addison, whose Facebook page is restricted to “friends only.”
- Testimonials from PinPal “success stories,” which are absolutely hilarious.
- A terms of service page that looks like any other website’s TOS, until you read it more closely and realize how over-the-top it is.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
“Addison” provided more information on how PinPal works:
PinPal is an online dating service that takes the hottest social network today (Pinterest) and combines it with our secret algorithm to connect like-minded Pinterest users for no-strings attached dates. Everyone talks about relationships in social media — we actually make them physical.
Influence is a big word in social media. One of my heroes, Joe Fernandez, has proven this with Klout. We see the value in using a Klout score to show really popular people, and we take that and blend into our formula to make sure potential dates are right for each other, even before we see their pictures.
How does PinPal work? That’s a secret. But, for the layman, we take publicly available information on Twitter, Facebook, and Klout, and then loop further into the application-program interfaces of these networks to find the friends of those we’re publicly exploring. That allows us to offer even more casual dating choices and pins for our users. We then drop these people into private Pinterest boards and let nature do the rest (well, nature and the magic of our PinPal Match Engine).
PinPal was brought to you by the folks behind Punk Views on Social Media, who said:
We thought it was too obvious to run an April Fool’s joke only on the 1st. We started it a day early and had thought about going for a week, or a year. April Fool’s jokes on the Web have gotten rather weak and lost their impact, so we were trying something different.
Readers: How long would it have taken you to figure out that PinPal is an April Fool’s joke? Be honest!