PIB: Magazine Ad Revenue in Decline

Year-over-year magazine ad revenue page declines accelerated in the third quarter as the ongoing weakness in the economy led to declines across a broad swath of advertising categories.
 
Rate-card-reported ad revenue for the third quarter dropped 8.8 percent over the year-ago quarter, with pages off 12.9 percent, per figures released Oct. 14 by Publishers Information Bureau, a service of Magazine Publishers of America.
 
Categories showing steep revenue declines in the third quarter included the usual suspects of Automotive, which was down 23.9 percent; Drugs & Remedies, down 16.6 percent; and Home Furnishings & Supplies, off 8.4 percent. Also down, however, were categories that had earlier been among the few growth spots: Food & Food Products (off 18.4 percent), Retail (down 6.8 percent), Media & Advertising (down 4.1 percent), and Public Transportation, Hotels & Resorts (off 2.3 percent).
 
For the first three quarters overall, total revenue closed down 5 percent, with pages down 9.5 percent.
 
Magazines