Just a few days after surpassing FarmVille as Facebook’s largest app by monthly active users, Phrases has fallen back below the farming game — exactly as we predicted it would. But developer Takeoff Monkey appears to have a new plan. The developer has never spoken out that we know of, but it does have a new version of Phrases that is ramming its way up the rankings:
Top Gainers This Week
|5.||phrases 4 fun||1,928,386||+741,652||+62%|
|8.||Birthday Greeting Cards||624,743||+534,018||+589%|
|14.||Game of Truth||1,289,812||+371,011||+40%|
|16.||xo Hearts xo||1,473,180||+348,795||+31%|
In total between the two versions of Phrases, Takeoff Monkey now has access to about 67 million MAU, which by that measure places it well ahead of any developer except for Zynga.
Quite a few apps besides Phrases are doing well on this week’s list — in fact, the usually dominating game category only holds six of the 20 total entries, starting with Vegas City at number four. Ahead of that game we have Tag Friends and Social Fun, which both use variations of the quiz and wall post mechanic that makes Phrases successful. Phrases 4 fun, after Vegas, does as well.
JibJab has lurked in the lower-growth sections of the list for several weeks. Like several apps that we’ve pointed out recently, it is not, in fact, an app at all; what you’re seeing is a count of how many Facebook users log into JibJab.com using their social network credentials. JibJab shut down its dedicated Facebook app several months ago, but the decision doesn’t seem to have hurt it. We’ve covered the company’s successful use of Connect over the years, see its guest post from last November for more.