Twitter unveiled a new Web experience that will allow for the display of photos and videos in a bid to make the site more accessible and counter competition from third-party Twitter clients.
The San Francisco-based company convened its first-ever press conference at its headquarters to announce the revamped site, which will roll out incrementally worldwide beginning Tuesday to its base of 160 million users.
The company has struck deals with 15 companies, including YouTube, Ustream and Flickr, to get the rights to display their content on the site. Twitter founder Evan Williams noted this will help entice advertisers from movie studios for Promoted Tweets because attachments like trailers will automatically play right on the page.
“We’re really excited about monetization with this new design,” said Williams. “This makes Twitter better and tweets better.”
The redesigned Twitter.com has a second pane where links clicked on the left side of the page open up at the right. That will keep users from opening new browser windows that can take them away from Twitter, which needs to keep time on site high as possible to attract advertisers.
Check out a demonstration of how the redesigned Twitter works: