The Philadelphia Inquirer published an interview today with Linda Rosanio, head of the Star Group of Cherry Hill, NJ. According to the Inquirer, Star Group is, “one of the largest advertising and public relations agencies in the Philadelphia region.”
The integrated agency hired 100 people in 2007. A few excerpts from the interview:
Q: Is it a good time to be in the advertising and PR business when there is uncertainty about the economy?
A: Some people will cut marketing back or they will become a lot less aggressive in that area. . . . It only hurts their business more. I couldn’t say we are seeing a downturn at all. If anything, things are holding or increasing.
Q: Do you have an advantage competing against larger firms or global advertising and PR companies?
A: We really just answer to ourselves. We can turn on a dime. We can make decisions faster. We have people knocking on our door every day who want to get out of multinational agencies.
Read the full version here.