“Get your history straight and your nightlife gay.”
While France’s department of tourism wants Parisians to be nicer to foreigners, our own City of Brotherly Love aims to attract a slightly more…decadent audience. This commercial is not the very first aimed specifically at gay tourists (Philly itself started in 2004 and Key West followed in 2011 with this “out before it was in” spot), but we do see a trend developing here: campaigns designed to promote brands that don’t in any way identify as gay to the gay community.
In June we noticed the many varied brands that had anticipated the Supreme Court’s gay marriage ruling and made the most of it, and we expect that pattern to continue.
Well, at least the clip doesn’t push any gay stereotypes, right? While we can’t see Memphis or Little Rock releasing a commercial like this one, we think it’s safe to say that firms will be working on many more gay-themed campaigns in the near future.