P&G Wants to Make Facebook an E-Commerce Destination

But will shoppers bite?

Facebook has long been a popular place for companies to promote their products. But so far, e-commerce on the site hasn’t exactly taken off. Now, with six new Facebook stores, Proctor & Gamble is hoping that Facebook users might be tempted to shell out for a side of laundry detergent with their social networking.

After launching a P&G pilot store on Facebook last year, the company is adding new stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs, and Febreze.

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