A few days old now but still huge! Procter & Gamble announced that it will cut three percent, or 1,600 “overhead” (or non-manufacturing) jobs and place a greater focus on digital marketing, AdAge reports.
The company has “discovered” that “it’s free to advertise on Facebook,” as Business Insider put it.
Whether or not the platform on which you buy your ad time is free, though, you still need geniuses to make the stuff. And your stuff needs to be even more genius when it’s surrounded by skateboarding dogs competing for your brand’s attention.
But meanwhile, the staff reductions (which will come from a combination of attrition, selective hiring, and layoffs) will save the household products company $240 million a year.