PewDiePie on YouTube Red: 'Adblock Has Actual Consequences'

The YouTube star has detailed how using Adblock affects content creators.

Felix Kjellberg, better known by his YouTube username PewDiePie, has addressed the issues surrounding YouTube Red. The platform is YouTube’s recently announced paid subscription service, which allows users to pay $10 per month to remove ads from the service. PewDiePie has more than 40 million YouTube subscribers, and will create content that’s available exclusively to YouTube Red members.

On his blog, PewDiePie revealed around 40 percent of his viewers are using Adblock to avoid watching ads on his YouTube videos. This number was pulled from his own Google statistics, and matches those from a Twitter poll he conducted.

PewDiePie

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in