Report: 61 Percent Of Facebook Users Have Taken Breaks Of Several Weeks From It

Facebook may have 1.06 billion monthly active users, but 61 percent of them have taken time off from the social network in the form of breaks that lasted several weeks, according to the latest study from the Pew Research Center’s Internet & American Life Project.

Facebook may have 1.06 billion monthly active users, but 61 percent of them have taken time off from the social network in the form of breaks that lasted several weeks, according to the latest study from the Pew Research Center’s Internet & American Life Project.

Of that 61 percent, the most common reason for their Facebook vacations was being too busy or not having time, at 21 percent, with other top answers including lack of interest, an absence of compelling content, excessive gossip or drama from friends, and concerns that they were spending too much time on the social network.

Pew

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in