79 Percent of Online Americans Use Facebook (Study)

It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is.

It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is.

Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest (31 percent), LinkedIn (29 percent) and Twitter (24 percent).

PewSocialMedia2016Chart1

Factoring in non-internet users in the U.S., 68 percent of all adults are Facebook users, again more than doubling Instagram (28 percent), Pinterest (26 percent), LinkedIn (25 percent) and Twitter (21 percent).

Pew

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