Peter Chernin's Next Frontier: New Media?

Former News Corp. President and COO Peter Chernin has been busy since he left the company last June. As Michael Cieply in The New York Times reports, Chernin founded a production company, Chernin Entertainment which will produce traditional films and television series.

But the Times also says that the exec, who was one of the early supporters of Hulu, has some new media plans up his sleeve:

Rather than joining another big media company, Mr. Chernin is in the early stages of assembling his own enterprise, a company of considerable ambition that will meld original content, like feature films and television series, with cutting-edge technologies that use the Web and other digital ways of delivering entertainment.

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