Personalized, Mobile, and Highly Skippable
Google discusses the future of digital ads
In the future, digital ads will be highly personalized. They'll appear on mobile devices in sophisticated ways. If you want to share an ad with friends, you can, and if you want to skip it, well, go right ahead. That's Google's vision, and the company has been rolling out product after product in recent weeks to make it a reality.
This week, Google launched a new ad format for search which allows users to engage with video without leaving the search result page.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in