Twitter is finally showing off how Periscope fits into its bigger video strategy. Starting today, livestreaming videos automatically play in newsfeeds in Twitter's iPhone app, similar to how the microblogging site's native videos and GIFs play.
And if mobile users want to watch the videos in full-screen mode, they can click on a tweet embedded with a Periscope link and watch it right from Twitter. Unlike other Twitter content, though, Periscope videos still have a short shelf-life and automatically disappear after 24 hours.
The Twitter-Periscope integration only works for viewing videos. To broadcast a video, people need to use the stand-alone Periscope app.
It's the first major tie between Twitter and Periscope since the livestreaming app launched last year, which revealed today that it has amassed 100 million live broadcasts since March 2015.
Periscope broadcasts now come alive within Twitter https://t.co/R346R1lgZb
— Periscope (@periscopeco) January 12, 2016
Periscope autoplay video could also boost Twitter's ad revenue. Brands have already been able to promote tweets embedded with Periscope streams, but packing newsfeeds full of video content could make it easier for Twitter to pitch agencies and brands on ads.
Autoplay video is likely only one part of Twitter's livestreaming video plan. Periscope CEO Kayvan Beykpour recently talked to Adweek about the Twitter-Periscope relationship, saying, "There's a lot that we're trying to do on our road map that comes down to really sophisticated technology that we otherwise would need to spend many months or years learning, acquiring, building, hiring for, that Twitter just has."