Periscope now allows brands to create custom hearts that will appear in live and on-demand video broadcasts. These hearts will automatically appear alongside the livestreaming application’s normal hearts as viewers tap on the screen to show their support.
Once a brand creates a custom heart, it can be activated in broadcasts by using a specific hashtag in the broadcast’s title. Custom hearts can be used on their own or alongside pre-roll ads.
NBC Universal is the first brand to integrate custom hearts in its live videos as part of its campaign for upcoming film The Fate of the Furious. Specifically, in broadcasts from the Fast & Furious account, an “F8” Custom Heart appears alongside normal Periscope hearts.
— Fast & Furious (@FastFurious) April 8, 2017