Periscope Users Get Some Real Insights Into How Their Videos Are Consumed

Periscope videos can now be watched directly in Twitter Moments

Twitter is going all-in on Periscope: One day after adding pre-roll ads to the livestreaming application, the social network introduced two new ways for users to mine insights about their audiences, along with announcing that Periscope videos can now be watched directly in Twitter Moments.

In an effort to drive the use of live video on Twitter, Moments creators can now include all tweets, including those with Periscope livestreams, in their Moments.

On the analytics side, Twitter announced:

  • Periscope Activity Tab, which gives users of the livestreaming app information on interactions such as when they are followed by other users and when their replays are watched.
  • Periscope Analytics Dashboard, which provides in-depth viewership and engagement data for videos.

Periscope Activity Tab is rolling out on iOS and Android Wednesday, and Periscope said in a blog post that it will “continue to add other activities to this tab.”

And Periscope Analytics Dashboard is available via users’ profiles on the web, through periscope.tv. Metrics available via the feature include:

  • Video duration
  • Total viewers
  • Hearts
  • Total time watched
  • Total time watched per viewer

Periscope added in its blog post that some of those metrics will be broken down into live and replay, giving users even more insight into how their videos are being consumed.

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