Social Media, Great Content and Email Marketing – The Anatomy of a Perfect Event [INFOGRAPHIC]

Social Media, Great Content and Email Marketing - The Anatomy of a Perfect Event [INFOGRAPHIC]

Planning an event might seem easy on paper, but the reality involves a lot of hard work. While a venue and some nibbles might be all you need to get started, delivering a positive, rewarding experience for attendees requires quite a bit of forward thinking and a lot of advance planning on your part.

First, you’ll need to outline the goals and objectives for your event – what are you trying to accomplish? Once this has been determined, start sharing content as far in advance as possible to maximise awareness (71 percent of planners promote up to 10 weeks in advance).

Use Twitter and Facebook to market your event, boost fundraising and to engage attendees during and after the show. Hashtags will keep the conversation centred around your event (tweets with 1-2 hashtags receive twice as much engagement as those without).

Post-event, follow-up with a survey and keep in touch with attendees via email marketing.

This visual from Formstack looks at the anatomy of a perfect event.

Social Media, Great Content and Email Marketing - The Anatomy of a Perfect Event [INFOGRAPHIC]

(Source: Formstack.)