PepsiCo Social Lead: We Want To Help Scale Foursquare and Other Small Technologies
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Bonin Bough, Global Director of Social Media, PepsiCo said at an event hosted by digital agency Razorfish in New York last night that PepsiCo would love to partner with emerging social networks like Foursquare.
Why? To help them scale. Right now there are a lot of “small technologies,” as Bough called them, that don’t provide the scale PepsiCo desires.
The panel discussion, which included social media leaders from IBM and storage behemoth EMC, also touched on how the brands partner with agencies for social.
Bough
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