PepsiCo Digital Director To SXSW Detractors: 'People Just Don't Understand The Event'

This year’s South By Southwest Interactive conference has revealed a much larger attending audience, and much more brand participation. While many attendees have told PRNewser that the festival is “what you make of it,” there are still some vocal detractors who label it as nothing more than a Spring break-like booze fest for digital types.