Pepsi Shuns Super Bowl for Social Media

PepsiLogo.jpgSocial media is this year’s Super Bowl for Pepsi, as the beverage maker won’t be advertising during this year’s actual Super Bowl, instead spending $20 million on social-media campaign The Pepsi Refresh Project, Mashable reports.

This marks the first time in 23 years that there will be a Pepsi-free Super Bowl, according to Mashable, which adds that the company spent $142 million on Super Bowl ads over the past decade, according to ABC News.

The Pepsi Refresh Project will launch Jan. 13, when users can submit ideas for ways to refresh their communities, Mashable reported, adding that voting will begin Feb. 1 and Pepsi will fund the projects that get the most votes with up to $20 million.