Pepsi Launches Mobile Campaign in China with MyClick
Following in the footsteps of Pizza Hut, Pepsi has partnered with mobile marketing firm MyClick on a multi-platform promotional campaign in China. Fierce Mobile Content reports that the campaign, which targets the 12-24 age group, invites Pepsi drinkers to post their picture and some basic demographic info on a participating Web portal. The contest is for a chance to “star” on a Pepsi can that will hit the market to coincide with the Summer Olympics.
Consumers who download MyClick to their phone can vote, blog and check the status of their submissions.
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