Pepsi Employees Break "Refresh" Campaign Rules
When PRNewser interviewed PespiCo Chief Engagement Officer Frank Cooper on the day of his company’s “Refresh Everything Project” campaign launch, he said “this year it was time to actually walk the talk” in regards to PepsiCo and its social media efforts.
The Refresh Everything Project will dole out more than $20 million over the next year to fund consumer generated ideas that people “believe will make an impact on their communities.”
Pepsi has received mostly positive press for the campaign, however this week it hit a snag.
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