PepsiCo's Beverage Group Cuts Agency Ties
PepsiCo’s North American beverage arm is no longer working with Porter Novelli, one of many ties that the company has cut. PepsiCo’s beverage division has stopped working with about 100 agencies, or about 65 percent of its firm partners, most of them small firms. PepsiCo simply didn’t renew many contracts with these firms.
Ruder Finn will continue to work with the company’s corporate recycling program, but it too has been trimmed from the beverage work.
Weber Shandwick and Olson PR are among the firms (advertising, PR, etc.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in