Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, People.com is partnering with consumer data company Poshly to launch a new channel that goes straight to the source.
Founded in 2012, Poshly is built on a simple premise: Users enter to win grooming and lifestyle products by answering a mix of beauty-themed and demographic questions, then Poshly anonymizes and packages those responses and sells the data to marketers.
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