People Mainly Use the Kindle Fire to (Gasp) Read
We’ve all read lots of survey results on eReaders and who’s buying them, and here’s another one, only this time it’s focused on the Kindle and Kindle Fire.
Citi released a report this week explaining the ‘buy’ recommendation they have on Amazon’s stock. As part of their research, they surveyed 1,100 online consumers here in the US. Needless to say, they’re pleased with what they found.Here are some of the highlights from Citi’s survey:
- 23% of respondents report that they own a Kindle, up from 12% in Citi’s survey back in July 2011.
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