People Magazine Minted Oscars Snapchat Gold
A journalism format far from the purview of Best Picture winner Spotlight.
A windowless conference room in New York is not quite as glamorous as the red carpet outside the Dolby Theatre. But per a Bloomberg Businessweek piece by Max Chafkin and Sarah Frier, that’s where a team of seven People magazine editorial staffers made some Academy Awards magic.
The Monday Feb. 29 edition of People’s daily Snapchat Discover offering, which goes live at 6 a.m., ranks as the most viewed yet, though no specific numbers were shared:
The 10-second ads that run in between snaps command higher rates than are generally offered on Facebook and Instagram, revenue that People splits with Snapchat.
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