People magazine is trying to capitalize on readers' obsession with celebrity news and keep its title as Time Inc.'s cash cow with a new app that makes it easy to follow the every move of their favorite Hollywood stars.
Priced at 99 cents a month or $9.99 a year, CelebWatch combines a live newsfeed, photo galleries, celebrity database, and Twitter feeds. Users can also personalize their newsfeeds to follow specific stars and receive push notifications when someone’s name pops up in the news.
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