Pentagram's William Russell on Designing for Alexander McQueen

In a sea of ever more opulent emporiums designed by the usual luxemaster suspects (think Peter Marino, Bill Sofield, Michael Gabellini), Alexander McQueen stores swim against the high-gloss current. Bold, vaguely apocalyptic, and often shot through with a distinctively ghostly take on baroque exuberance, the shops are the work of Pentagram’s William Russell. In the below video, the London-based architect reflects on a decade of work with McQueen–both the PPR-owned house and the man himself, known as Lee to friends.