Penn: Bloggers Making Income "Approaching 1% of American Adults"

Burson-Marsteller CEO Mark Penn’s latest byline for The Wall Street Journal has been picking up some buzz today, after he called professional bloggers “America’s Newest Profession.”

Penn says 452,000 bloggers cite it as their primary source of income and even links back to mediabistro’s own GalleyCat blog. The 452k number puts bloggers ahead of computer programmers, CEOs and firefighters in terms of total jobs.

Scott Rosenberg, cofounder of Salon and author of “Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters,” disagrees with Penn’s numbers.

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