The MTA, Penguin Random House and Transit Wireless have joined forces to help the bored subway rider with Subway Reads. The program allows commuters to read more than 150 ebooks and excerpts from Penguin Random House publications while awaiting their definitely late train.
Subway Reads will run for the next eight weeks as a promotion for 175 stations having full Wi-Fi capabilities. All 278 stations are supposed to be wired by the end of the year, but please don’t hold your breath.
Users
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in