Pecker on Whether Bonnie Fuller was Money Well Spent
This morning FishbowlNY attended a Magazine Publishers of America breakfast, which featured AMI head David Pecker speaking about the future of the magazine industry and new suggestions for cost-cutting measures. Of course what we really wanted to hear about was Bonnie Fuller, and so were very appreciative (though the suit-clad audience seemed somewhat less so) when Portfolio’s Jeff Bercovici jumped right in to the Q&A to ask Pecker whether he felt that the $10 million he’d paid to Fuller was money well spent?
Pecker, who assured the crowd it was a good question, did an equally good job of dancing around any sort of direct answer.
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