The Peacock Equity Fund Backs EveryZing

NBC Universal and parent company General Electric’s joint investment venture The Peacock Equity Fund has pumped $3 million into EveryZing, a company which specializes in making multimedia content on the Web more searchable.

The Cambridge, Mass.-based EveryZing claims its proprietary search and publishing technology can help drive more consumption of audio and video content on various media companies’ Web sites. The company has taken in a total of $8.25 million during its current round of financing.

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