Paywalls Have Digital Management Requirements

As expected, traffic numbers have taken a dip in the weeks following the implementation of The New York Timesmetered paywall. According to Experian Hitwise, visits fell between five and 15 percent on each of the 12 days after the paywall was installed except for one.

Over at Fishbowl NY, Chris O’Shea makes the argument that it’s still too soon to tell how things will pan out. And PC Magazine writes that on the day the traffic increased (seven percent on April 9) it was likely because of all the news surrounding the possible government shutdown.

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