Philadelphia Media Network, parent company of The Philadelphia Inquirer, the Philadelphia Daily News, and Philly.com, announced a series of new digital initiatives at its media properties, chief among them the implementation of a paywall.
Content on portal Philly.com will continue to be offered free-of-charge, but in order for readers to access a “newspaper format experience” for the Inquirer and Daily News, subscriptions will be required. The content will be available on a free trial basis through Feb. 13, and the subscription fees have not yet been revealed.
In addition, the A3 page in the Inquirer will now include what the company described as “best of breed” blogs on the featured theme, to go along with the newspaper’s print content. And the Business section will be further integrated with Philly.com.
Today, Philadelphia Media Network begins delivering on the promise we made to this community when our company was formed four months ago, which is to become the most successful regional media company in the United States. We are no longer going to operate as a newspaper company. We are a network that publishes text, video, and audio content for the three most prestigious media brands in the Philadelphia region.
In the Inquirer, Daily News, and Philly.com, we are launching several exciting editorial and design initiatives in 2011 that revolve around three guiding principles at PMN: innovation through our commitment to new products, relevance in our rapid delivery of content, and performance in how we create exciting advertising sponsorships.
Philly.com has become the largest Internet portal in the region. We are making a significant investment in mobile equipment and technology so that our reporters will have the ability to file stories, audio, and video while on assignment, thereby making our digital products the most coveted resources for readers seeking immediate news, sports, and entertainment coverage.
Philly.com vice president for content and editor Wendy Warren added:
Our redesign will make for a better user experience, as Philly.com evolves to become a portal that will bring Philly-area readers news and information they need from many sources, including the award-winning staffs of The Philadelphia Inquirer and the Philadelphia Daily News — who now are able to report from wherever the story may be. We’ll make it easier still to find our editorial content with a series of new apps in 2011 for mobile devices. Philly.com will also continue to help our readers save money, featuring our Philly Dealyo.