Paywall Pace Increases, As More News Sites Limit Free Articles
If you read your local, hometown or regional newspaper online chances are you’ve hit or will soon be faced with a paywall. That’s because an analysis of Newspaper Association of America data by EByline shows news sites have picked up the pace of paywall adoption in recent months. Previously, they found that larger newspapers, especially, have erected paywalls to try and capture some digital revenue after years of fee-free online reading.
Here’s what EByline’s Susan Johnson found:
A few trends pop out of the data (which has a few holes but is otherwise pretty comprehensive): meters galore, discounts for print subscribes are overwhelmingly popular and, most significantly, an accelerating pace of adoption that peaked late last year but is picking up steam again.
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